Service Areas

Strategy & Business Development

Sustainability & Environment

What is WATER?

We are WATER business consultancy firm - transparent, and fluid, adaptable to any commercial situation. Pro-trade, open-minded, and collaborative.


We are proud of our outstanding achievements over the past 20 years. Whether Strategy & business development, export strategy or a business sustainability project, we deliver innovative, cost-effective, revenue-generating solutions within budget, and on time.

Our Experience

Strategy & Business Development services:

European Commission, Industrial Modernisation Programme, IMC

Cross sectorial experience

1000+ projects | Scope of work design & managing delivery | Government & Sectoral Policy | Federation/chamber relationship management | Boosting industrial growth rates; [Sales, Exports, & Jobs] | Entrepreneurship Programme of SMEs in industry.

Industrial Strategy & Business Development at Scale

Link: EC IMP Key Info

Environment & Sustainability Services:

Champion & Thought Leader - Tetra Pak, GMEA team

FMCG - Food Sector; Milk, JNSDs Cheese

Preparing markets internally & externally for rolling out Business Sustainability strategies | Advocate for brand owners in cooperation with Tetra Pak with government and key stakeholders including EPR and Policy Advisory | Launching new JNSDs products to Market | Launching FSC first ever in the FMCG market regionally | Building Recycling capacity | Raising consumer awareness on Environment & Recycling | Improving Recycling rate calculation

Strategy & Business Development services:

Daoud Group

Engineering Sector & Trade business

Turnaround 80-year-old Conglomerate | Lead Business Consultant | Commercial Restructuring | Business Development

Strategy & Business Development services:

White Tissues

FMCGs - Paper & Packaging Sector

Idea Generation | Business Strategy | Feasibility & GTM strategy | Strategic Adviser | 8% market share in 2 yrs

Link: Site

Aman Glass

Product Certification Programme

Principal Consultant

Certified export to 40 countries

Harvest Foods

Post-Acquisition Corporate Restructure

BD Consultant

Restructure post Al Bawadi acquisition

El Rashidi El Mizan

Pre-Acquisition Corporate Due Diligence

BD Adviser

Restructure Pre P/E Investment

Mintra Egypt

FSC Certification Process (Stationary)

BD Consultant

Exported to Staples in the US & UK


Route to Market plan & execution

Sales Principal Consultant

Launching a new factory with new sales team target new consumer segment “Paradise Juice”

WATER Business Model:

The WATER four D'S



Deliver Findings

deliver SOLUTION


Strategy & Business Development

Commercial Restructuring

Business Development

“We Help You Manage it”

Due Diligence Services

Accelerate Digital Impact

Project Management & Training

Export Development

Feasibility Studies

Sustainability & Environment

Help Executives build Sustainability cases showing impact on bottom line for C - Level

Environment & Sustainability Awareness Campaigns & Activation

Environment Advocacy

Value Chain Mapping

Recycling rate reporting

Collection & Recycling Business Advisory